For Sinister Cuts, a horror-themed hair studio in Downtown Fayetteville, North Carolina we had to focus on blending dark slasher film aesthetics with sharp style. I developed original branding assets including logo design, apparel graphics, and digital marketing visuals. The goal was to create a bold, immersive identity that reflects the shop’s eerie vibe while staying clean, eye-catching, and marketable across both physical and digital platforms.